How we handle your information

This Privacy Policy explains how The Peoples Advisory Ltd ("we", "us", "our"), trading as Debt Help Direct, collects and uses your personal information when you use this website or submit an enquiry. We are the data controller for the information you provide to us.

Who we are

Debt Help Direct is a trading style of The Peoples Advisory Ltd, registered in England and Wales under company number 15842156, with its registered office at 210 Oldham Road, Ashton-Under-Lyne, England, OL7 9AW. The Peoples Advisory Ltd is not authorised or regulated by the Financial Conduct Authority. We are not a debt advice provider; with your consent we connect you with a regulated debt partner who can help.

What information we collect

When you make an enquiry or contact us, we may collect:

• Your name and contact details (telephone number, email address and, where you provide it, your postcode or town).
• Basic information about your circumstances, such as an approximate level of debt or the types of debt you have, so we can pass your enquiry to a suitable specialist.
• The content of any messages you send us, including via WhatsApp, our enquiry form or email.
• Technical information collected automatically, such as your IP address, device and browser type, and how you use the site (see our Cookie Policy).

We do not ask you to provide special category data (such as health information) through this website. Please only share the details we ask for.

Why we use your information

• To respond to your enquiry and, with your consent, connect you with a regulated debt partner who may be able to help.
• To contact you about your enquiry by phone, WhatsApp, email or text.
• To operate, maintain and improve our website and services.
• To keep records of introductions we make and to meet our legal and regulatory obligations.

Our lawful basis for using your information

We rely on the following lawful bases under the UK GDPR:

• Consent — when you submit an enquiry and ask us to pass your details to a debt specialist, and for non-essential cookies.
• Legitimate interests — to run and improve our service, prevent fraud and keep proper business records, where this does not override your rights.
• Legal obligation — where we must retain or disclose information to comply with the law.

You can withdraw your consent at any time by contacting us using the details below. This will not affect any introduction already made at your request.

Who we share your information with

So that you can be contacted with debt support, we share the details you provide with our regulated debt partner(s). We only do this where you have asked us to. Those firms are independent data controllers in their own right and will handle your information under their own privacy policies.

We may also share information with:

• Trusted suppliers who help us run our website and communications (for example hosting, messaging and analytics providers), acting as our processors under contract.
• Authorities, regulators or advisers where we are required to do so by law.

We do not sell your personal information for unrelated marketing.

How long we keep your information

We keep your information only for as long as we need it for the purposes set out above and to meet our legal and regulatory obligations, after which it is securely deleted or anonymised. Records of enquiries and introductions are typically retained for up to six years.

Your rights

Under data protection law you have the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct information that is inaccurate or incomplete.
• Ask us to delete your information, or restrict how we use it, in certain circumstances.
• Object to us using your information where we rely on legitimate interests.
• Withdraw consent at any time where we rely on consent.
• Ask us to transfer your information to another organisation in certain circumstances.

To exercise any of these rights, contact us using the details below. We will respond within one month.

How we protect your information

We use appropriate technical and organisational measures to keep your information secure, including encrypted connections and restricted access. No method of transmission over the internet is completely secure, but we take reasonable steps to protect the details you share with us.

This policy may be updated from time to time. Any changes will be posted on this page with a revised "last updated" date.